Meet the Founder! Taylor Starr
- swaysocialgroup
- Aug 14, 2020
- 2 min read


Let me give you the rundown.....I tell the longest stories and usually halfway through I forget what the hell I was talking about, so I will try to keep it short and spare you.
I was born the youngest of 5 kids and was raised on the BEAST coast.
For as long as I can remember I was OBSESSED with art & design.
I graduated from college with a degree in Merchandising of Design with a Minor in Marketing. Post-graduation I moved to Denver and I started my first business venture selling my handmade fashion line at music festivals across the country.
(Boy was that a learning experience)
As summer came and went I would pick up waitressing jobs during the winter to pay the bills while I snowboarded. This lifestyle wasn't as sustainable as I had dreamed it to be and eventually I gave in to working the more stable 9-5 life.
I landed a job working in the cannabis world with a start-up.
In order to transition I had to work two jobs for a number of months before I finally quit waitressing and started working my new full-time big girl job!
Wooo!
My new 9 to 5 life was great. I felt like a real adult!
Working in a start-up is different though. I wore just about every hat and attempted everything that was thrown at me. I learned what I didn't want to do and I learned where my passion was . . . .
& that was building out our social media and marketing.
I created influencer and affiliate programs to help grow our brand recognition. I built and managed our social media platforms and I created an insane 20-day collaborative give away campaign on Instagram. It involved 20 different brands and 17 influencers. (I know... what the F was I thinking?)
IT WAS EPIC!
My passion for content creation and desire to build brands grew. Through word of mouth, I started working with more and more brands helping bring their vision to life.
Thus is how Sway Social Group was born.
I quit my 9 to 5 but kept working with the brand as a contractor! I was able to achieve my dreams and I want to help you do the same!
If you're interested, I specialize in building Instagram & Facebook campaigns, influencer & affiliate programs, Instagram styling, and social media management.
Before I go, I want to invite you to sign up for my email list and community. By signing up (it's free), you'll receive a business evaluation free of charge along with our monthly newsletter. It is filled with tips and tricks for all your social media needs!
P.S. I promise I won't send you a million emails :)
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